The Power Of SMS

Views : Najib’s Cabinet: It is round robin, given UMNO-BN’s dearth of talent

Posted in Uncategorized by malaysiasms on April 11, 2009

“THE MEDIA URUS PERDANA WILL GO TO TOWN, SINGING PRAISES OF THE NEW PRIME MINISTER”

Din Merican

img_1710Comment: When Najib Tun Razak was announcing his new Cabinet on April 9, my wife Dr. Kamsiah and I were on board the MAS flight from Phnom Penh to Kuala Lumpur. We both were wondering at 34,000 feet above sea level somewhere between the Gulf of Thailand and Kota Bharu what his new cabinet would look like, given the dearth of talent and competence in UMNO-Barisan Nasional.

We said to each other that one thing is certain,and that is whatever Najib does, the media urus perdana will go to town, singing praises of the new Prime Minister, and sure enough this morning (April 10) at breakfast, we read the headlines.

The Star describes it as the “Team for Change”; the unashamedly pro-UMNO Malay daily, Utusan Malaysia called it ” Kabinet Rakyat”; and the New Straits Times was content to quote Najib on its front page as saying”…The era the government has excessive control, and adopts a ‘government-know-best attitude is over…I believe that the effort the country starts with revamping the government, with a new cabinet with new responsibilities and a new structure…”

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One Response

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  1. aftab hussain shah said, on April 12, 2009 at 3:16 pm

    Definition

    Marketing activities designed to influence about political issues, particular candidates for public office, or public issues and mind set of general public, politically called voters. Although political marketing uses many of the same techniques that other forms of marketing do, it is actually used to promote a concept or an idea, rather than a specific product or service, and to motivate people to vote for that idea.

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